Merging Neuroscience, Wellness & Sensory Design
Over a decade ago, I founded the world’s first sensory wellness agency: Arigami. Our work fundamentally reshaped how brands approach sensory experience design across industries.
As of 2026, Arigami merged with the COCUN Institute, a new wellness research organization seeking to develop a new model for integrated wellness living.
Big Ideas,
Real Impact.
Ari Peralta is a sensory designer and applied neuroscientist driven by a deep curiosity about how intentional design can transform spaces and improve human life
Ari’s career spans from neuroscience at Harvard University to leading global brand strategies centered around how we experience the world through our senses.
His clients include brands such as Dove, L’Oréal, Mercedes Benz, Nike, Nissan, Kimball International, Amazon, Google, Marriott, Six Senses and many others.
Ari is recognized by Forbes, Frame, and RetailTouchpoints, as one of the most creative neuroscientists in the industry. He currently resides in Southern California and serves as the Director of the COCUN Institute.
Sensory Wellness: How to Bring Calm to Your Senses | Ari Peralta
TEDx Talk
Experience can heal when we let the senses truly feel.
Below, I invite you to explore relevant design topics, the scientific frameworks and research that fuel my work, along with a few behind-the-scenes moments from my top projects.
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Low-Load: Art & Design that Quiets the Brain
Inspired by the immersive spatial design of James Turrell, this article explores the sensory neuroscience behind how stripping away visual coordinates drops cognitive friction to quiet the brain.
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Neuroaesthetics: The Arts and Design as Medicine
For decades, the design industry has viewed art as an amenity. It is often the final layer of a project, a decorative afterthought selected to complement a color palette or fill a blank lobby wall. But as the evidence for art as medicine continues to pile up, a profound shift is underway.
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Sensory Wellness: Balancing the Multisensory Mind in Built Environments
As a neuroscientist, my work centers on a fundamental truth: our brains do not process environments in a vacuum. Every color, texture, sound, and scent changes our brain chemistry and alters our stress responses.
Powered by academic research collaborations.
Any environment has the potential to support our sensory wellness.
Retail
Real Estate
Hospitality
Healthcare
Automotive
Space
Ari’s research and sensory design projects have been featured in 14 countries and +100 industry publications.
Let’s Connect
Ari Peralta’s 2026 availability is strictly focused on keynotes, workshops, and media interviews. For all commercial research inquiries or corporate consulting, please direct your message to the COCUN Institute.